Vilnius Photo Circle — Rebrand & Festival Identity

Vilnius Photo Circle existed for years as a Facebook group and nothing else — no website, no consistent logo, no printed materials. For the 2025 edition, I rebuilt the identity from the ground up. I reworked the existing mark rather than replacing it: simplified from four tones to two, tightened the concentric rings, matched the stroke weights. Same symbol, still recognizable, just sharper and more legible at small sizes. From there: a website (the festival's first real home online), social media posts, the official poster and ads, a full festival magazine handed out on-site with the awards showcase and photo essay spreads and the exhibition itself — color-coded panels by award category, bilingual EN/LT captions, adapted to the walls of the Energy and Technology Museum in Vilnius. Result: a festival that used to live entirely in one Facebook group now has a real, cohesive presence — online, in print, on the street,

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